Which Canadian beauty and wellness brands should you try?
Five Canadian beauty and wellness brands we carry and love: Blume for nourishing drinks, Mintier for breath and oral care, Fern & Petal for aromatherapy, Sewanti for Ayurvedic herbs, and our own Inner Beauty Shop oils and gua sha tools. Each one makes self-care simpler, not more complicated.
This article is for anyone who likes to shop Canadian and wants to know which brands are worth a place in their routine. You'll learn what each brand does best, where it fits across the four Pathways, and which product to try first.
How does Inner Beauty Shop choose its Canadian brands?
Key takeaways
- Every brand here is Canadian, and every product is stocked at Inner Beauty Shop.
- Together they cover the inside and outside of self-care: what you drink, how you breathe, what you smell and how you care for your skin and muscles.
- We choose brands with clear, readable ingredients and honest claims.
- Start with one product that fits what you're noticing, not a whole new routine.
- Check with your healthcare provider before starting any supplement.
We look for the same things in every brand we carry:
- Clear ingredients you can read and understand.
- A real reason to exist, with products that fill a gap in a simple routine.
- Honest claims, so you know what a product can and can't do.
- Canadian makers wherever possible, so supporting your routine also supports local businesses.
1. Blume: nourishing drinks from Vancouver
Blume is a Vancouver-based, women-owned brand that turns simple, plant-based ingredients into warm lattes and easy drink mixes. Their golden milk, hot cacao and chai blends are a cozy, low-fuss way to slow down, and SuperBelly makes drinking more water easier.
Start with: the caffeine-free Turmeric Blend for a warm cup after dinner, or the SuperBelly Variety Pack, zero-sugar drink mixes with prebiotic fibre, the probiotic culture BC30 and electrolytes. For more, read What are electrolytes, and when do you need them?
Pathway: NOURISH · Shop Blume
2. Mintier: Canadian breath and oral care
Mintier is a Canadian brand rethinking everyday oral care. Their breathable mouth tape gently encourages breathing through your nose while you sleep, and their tongue cleaner and breath serum add simple, fresh steps to your morning.
Start with: the Stainless Steel Tongue Cleaner, a small daily step after brushing. If you breathe comfortably through your nose, the Restore & Refresh Mouth Tape is worth exploring. Read the safety notes in the RESET Breathwork Guide and Mouth breathing vs nasal breathing first.
Pathway: RESET · Shop Mintier
3. Fern & Petal: West Coast aromatherapy
Fern & Petal is a Vancouver aromatherapy brand inspired by the forests and coastline of British Columbia. Their essential oils, room and body sprays and bath salts make it easy to create a calm, familiar cue for winding down or resetting during the day.
Start with: Lavender Essential Oil in a diffuser at bedtime, or the Lavender Room & Body Spray on your pillow. For a slow evening, add a scoop of Shore Bath Salts to a warm bath.
Pathway: RESET · Shop Fern & Petal
4. Sewanti: Ayurvedic herbs, made in Canada
Sewanti makes Ayurvedic herbal supplements in Canada, using traditional formulas like Triphala and Holy Basil. Their products are Health Canada licensed, so each one carries an NPN on the label. In Ayurveda, digestion and how you handle stress are part of how you feel day to day, which makes this nourishment from the inside out.
Start with: Triphala Plus, a classic Ayurvedic blend traditionally used to support digestion, taken at bedtime with warm water. Or try Holy Basil Plus, a daily tonic in the Ayurvedic tradition.
Always read the label, and check with your healthcare provider before starting a supplement, especially if you're pregnant, breastfeeding or taking medication.
Pathway: NOURISH · Shop Sewanti
5. Inner Beauty Shop: oils and tools for everyday self-care
Our own line is made for the practices we teach. The Inner Beauty oils give your skin moisture and your tools a smooth glide, and our gua sha stones are shaped for the face, neck, body and scalp. Every product comes with free guides, because we believe in understanding first and buying second.
Start with: the Face & Body Oil Set, with N°1 Squalane, N°5 Rose and N°8 Flow, or the N°1 Squalane Oil & Four-Edge Gua Sha to begin a few minutes of facial massage. The Gua Sha Guide shows you how.
Pathway: RELEASE, FLOW and NOURISH · Shop the oils
Which Canadian brand should you start with?
Start with what you're noticing.
| If you're noticing | Try | Pathway |
|---|---|---|
| You want a cozy, caffeine-free evening drink, or find plain water hard to keep up with | Blume | NOURISH |
| A dry mouth in the morning, or breath that needs a refresh | Mintier | RESET |
| A busy mind at the end of the day | Fern & Petal | RESET |
| Interest in Ayurvedic herbs as part of your daily routine | Sewanti | NOURISH |
| Tension in your face, neck or shoulders, or skin that feels dry | Inner Beauty Shop | RELEASE · FLOW · NOURISH |
Where to start
Turmeric Blend by Blume
A warm, caffeine-free golden milk with turmeric, ginger, cinnamon, cardamom and black pepper and no added sugar.
Restore & Refresh Mouth Tape by Mintier
Soft, breathable tape that gently encourages breathing through your nose while you sleep. For healthy adults who breathe easily through the nose; read the safety notes in the RESET Breathwork Guide first.
Gua Sha Comb, Tiger's Eye & N°8 Flow Oil by Inner Beauty Shop
Our tiger's eye gua sha comb with N°8 Flow Oil, for a few slow minutes of scalp and body massage. See the Gua Sha Guide.
FAQ
Which Canadian beauty and wellness brands does Inner Beauty Shop carry?
Our favourites include Blume, Mintier, Fern & Petal, Sewanti and our own Inner Beauty Shop line. We also carry other Canadian makers, so browse the shop by Pathway to find more.
Where is Blume from?
Blume is a women-owned brand based in Vancouver, British Columbia, known for its superfood latte blends and SuperBelly drink mixes.
Is mouth tape safe to use?
It isn't for everyone. Don't use mouth tape if you have a blocked nose, sleep apnea, heavy snoring or a breathing condition, and never use it on children. Start with short daytime sessions, and read the full safety notes in the RESET Breathwork Guide.
How do I use essential oils safely?
Diffuse them in a well-ventilated room, dilute them in a carrier oil before they touch your skin, and keep them away from children and pets. Patch test first if your skin is sensitive.
What is Triphala?
Triphala is a traditional Ayurvedic blend of three fruits: amalaki, bibhitaki and haritaki. It's traditionally used to support digestion. Check with your healthcare provider before starting any supplement.
Why shop Canadian beauty and wellness brands?
Choosing Canadian makers supports local businesses and often means shorter shipping distances. At Inner Beauty Shop, every brand still has to meet the same bar: clear ingredients, honest claims and a real place in a simple routine.
