Inner Beauty Partners
A partnership built around alignment, education and genuine integration. For creators, practitioners, educators and wellness professionals.
Inner Beauty Partners is our relationship-led creator and professional referral program. It isn't a traditional influencer or ambassador program. There are no posting quotas and no scripted briefs. We want long-term partnerships with people who already have their community's trust and who share our approach to informed, intentional self-care.
Recommend what you believe in. We'll take care of the rest.
Applications open in Shopify Collabs. Prefer email? Write to alexandra@innerbeautyshop.ca.
Who it's for
Inner Beauty Partners is for people whose work is already built on care. If people come to you for guidance and you want to recommend products you genuinely believe in, this was made with you in mind:
- Wellness and beauty creators
- Educators
- Aestheticians
- RMTs and massage therapists
- Movement professionals
- Wellness practitioners
- Professionals who want to recommend products to clients without carrying wholesale inventory
You don't need a large following, and you don't need to think of yourself as an influencer.
How the partnership works
Every partnership starts with a conversation, not a contract full of requirements. We shape what we offer around your work, your people and your goals.
1. Start a conversation
Apply through Shopify Collabs using the Apply now button at the top of this page. Share a little about your work, your community and what drew you to Inner Beauty Shop.
2. Meet Alexandra
A short video call with our founder, Alexandra Fox. She'll introduce the business, learn about your work and community, and hear your goals and any concerns.
3. A tailored start
You receive your personal affiliate link and audience discount code, along with gifting chosen for your work, interests and the people you serve.
4. Grow together
Ongoing product education, monthly partner sessions, and events or collaborations when they feel like a natural fit.
What partners receive
- 15% commission on sales attributed to your personal link or code
- 10% off for your community with your personal discount code
- Curated gifting chosen around your work, interests, clients, goals and concerns
- Ongoing product education: the anatomy, science and reasoning behind what we carry
- Monthly partner sessions for education, questions and support
- Events and collaborations, including workshops, demonstrations, campaigns and future projects
No posting quotas. No scripted content. No pressure to become an "influencer."
For practitioners and professionals
If you already recommend products to clients in your treatment room, studio or practice, you can send them directly to Inner Beauty Shop through your personal link or code. Your clients get 10% off. You earn 15% commission. We handle everything in between.
Wholesale account
- Buy inventory up front
- Hold stock
- Process orders
- Ship products
- Handle returns
Partner referral
- No inventory to buy
- No stock to hold
- No orders to process
- No shipping
- No returns to handle
Prefer to stock products in your space? We'd love to support that too. Wholesale accounts are handled through our sister site: apply at innerbeautywholesale.ca or email info@innerbeautywholesale.ca.
Our philosophy
Understand first. Buy second.
Inner Beauty Shop is based in Toronto, Canada, and built around informed self-care at home. We lead with education, anatomy and science, and we choose products that support the body rather than simply respond to trends.
Our partners share that approach. When you recommend something, your community should understand why it works, how to use it, and whether it's right for them.
What we look for in a partner
Alignment matters more than audience size. We're looking for people who would recommend our products whether or not there was a link attached:
- A trusted relationship with your community, clients or students
- An informed, intentional approach to self-care
- Curiosity about how and why products work
- Honesty: you only recommend what you'd use yourself
- Interest in learning, teaching and growing together over time
FAQ
How does the commission work?
You earn 15% commission on sales attributed to your personal affiliate link or discount code. Referrals and commission are tracked through Shopify Collabs, so you can see your activity at any time.
What does my community receive?
Your personal discount code gives your audience, clients or students 10% off. Orders placed with your code or through your link are attributed to you.
How does gifting work?
Gifting is curated for you. Once we know your work, interests, clients, goals and concerns, we choose products we think will genuinely fit your life and practice. Gifting never comes with an obligation to post.
Are there posting requirements?
No. There are no posting quotas and no scripted content. Share what you love, when and how it feels natural: online, in conversation, in your classes or in your treatment room.
Do I need to be an influencer?
Not at all. Many partners are practitioners, educators and professionals with small, close-knit communities. What matters to us is trust and alignment, not follower count.
What's the difference between referral and wholesale?
With wholesale, you buy inventory up front, then sell, ship and handle returns yourself. With the referral pathway, you send clients to Inner Beauty Shop through your link or code. We take care of orders, shipping and returns, and you earn 15% commission on those sales. If wholesale is the better fit for you, you can apply at innerbeautywholesale.ca or email info@innerbeautywholesale.ca.
What happens on the onboarding call?
It's a short, relaxed video call with our founder, Alexandra Fox. She'll introduce Inner Beauty Shop, learn about your work and community, and hear your goals and any concerns, so we can tailor your gifting, education and support.
How do I apply?
Apply through Shopify Collabs using the Apply now button at the top of this page, or email Alexandra directly at alexandra@innerbeautyshop.ca. We read every application personally and will reach out if it feels like a good fit.
Start a conversation
Tell us about your work and your community. We read every application personally, and if it feels like a fit, we'll reach out to book a short call with Alexandra.
- Apply through Shopify Collabs: back to the Apply now button ↑
- Prefer email? Write to Alexandra at alexandra@innerbeautyshop.ca
- Interested in wholesale instead? Apply at innerbeautywholesale.ca or email info@innerbeautywholesale.ca
