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Our Story

Inner Beauty Shop was born in January 2021 during a time of global uncertainty. After moving to Toronto just before the pandemic lockdown, our founder, Alexandra Fox, found herself navigating a year of uncertainty, unemployment, and isolation—an experience shared by many Canadians. 

As an esthetician, Alexandra always had a passion for self-care, but this challenging period deepened her understanding of its importance. Searching for ways to nurture herself at home, she discovered the rich traditions of Traditional Chinese Medicine (TCM) and became captivated by Gua Sha—a centuries-old practice. Fascinated by its transformative benefits, she embraced its modern adaptation—facial Gua Sha—a gentler version of the technique, and found it not only improved her skin but also supported her overall well-being.

Motivated by a desire to make self-care accessible and educational, Alexandra began sharing her knowledge through TikTok tutorials, sparking interest from friends, family, and followers alike. Encouraged by their response, she launched Inner Beauty Shop on Etsy, offering thoughtfully crafted Gua Sha tools and oil blends made right at her kitchen table. Her mission was clear: to make self-care simple, approachable, and an intuitive part of daily life. What began as a small passion project has since grown into a thriving beauty and wellness hub.

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Who We Are Today

Today, Inner Beauty Shop is a trusted beauty and wellness destination. As a proud Canadian, women-owned business, we carry a curated selection of clean products, with 75% of our offerings from Canadian-owned brands.

Our Inner Beauty skincare line is still crafted in small batches, prioritizing simplicity, quality, and sustainability. At Inner Beauty Shop, our passion for education drives everything we do. We blend ancient practices with modern research to create a holistic approach to self-care. By sharing knowledge and curating products that harmonize habits and rituals, we empower you to live a balanced, fulfilling life.

Alexandra Fox honors the legacy of women passing down beauty and wellness practices through generations, teaching others how self-care can transform their lives—and inspiring them to pass that knowledge on to their loved ones.

Our Promise

SUSTAINABILITY

Committed to offering eco-friendly products that prioritize both personal well-being and environmental responsibility.

AUTHENTICITY

Dedicated to providing genuine, high-quality products and teachings that are rooted in both tradition and modern science.

EMPOWERMENT

Committed to empowering individuals to take charge of their self-care, improving overall well-being through knowledge and rituals.

Learn More About Self-Care

The Best In Wellness & Beauty

White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool
White Jade Gua Sha Tool

White Jade Gua Sha Tool

$64.00
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set
The Lymphatic Brush | Large & Small Combo Set

The Lymphatic Brush | Large & Small Combo Set

$175.00
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL
N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL

N°1 Squalane Oil - 100% Sugar Cane Squalane 100mL

$44.00
Rosebud Candle | Cream + Rose + Cedarwood
Rosebud Candle | Cream + Rose + Cedarwood
Rosebud Candle | Cream + Rose + Cedarwood
Rosebud Candle | Cream + Rose + Cedarwood
Rosebud Candle | Cream + Rose + Cedarwood
Rosebud Candle | Cream + Rose + Cedarwood

Rosebud Candle | Cream + Rose + Cedarwood

$38.00
Triphala Plus- Gentle Ayurvedic Colon & Liver Aid (90 Capsules)
Triphala Plus- Gentle Ayurvedic Colon & Liver Aid (90 Capsules)

Triphala Plus- Gentle Ayurvedic Colon & Liver Aid (90 Capsules)

$44.40
Wildflower Tea Soak
Wildflower Tea Soak
Wildflower Tea Soak
Wildflower Tea Soak
Wildflower Tea Soak
Wildflower Tea Soak

Wildflower Tea Soak

$18.00
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool
N°1 Squalane Oil 100mL& White Jade Gua Sha Tool

N°1 Squalane Oil 100mL& White Jade Gua Sha Tool

$99.00
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool
N°8 Flow Oil 100mL & White Jade Gua Sha Tool

N°8 Flow Oil 100mL & White Jade Gua Sha Tool

$127.00

Our Achievement

40+

Product

10+

Awards

120+

Happy Customers

8+

Countries

Say hi to our team

Introduce your lovely team to customer with short description here. Tell them how did you guys meet, what bring these peoples together and what the vision of the team entrust to your products

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Seth Carson

Developer

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Thomas Son

Developer

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LyLy

Marketer

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Linda

Designer

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LanLan

Marketer

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Selena

CEO

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