A lightweight serum that turns slightly sudsy as you massage it in; that is the natural ingredients working together. It blends niacinamide, lemon rind, bilberry, eyebright and green tea with vitamins C and E and hyaluronic acid. From East 29th, a Vancouver-based Canadian skincare brand.

Key ingredients

• Niacinamide (1.5%): Helps even the look of skin tone and supports the skin barrier
• Lemon Rind Extract (1.2%): Helps brighten the look of dull skin
• Euphrasia (Eyebright) Extract (1%): Helps soothe the look of redness
• Hyaluronic Acid (0.5%): Draws in moisture for a smoother, plumper look
• AHA Fruit Complex (0.5%) with Bilberry: Gently smooths the look of rough texture
• Vitamins C and E: Antioxidants that help skin look brighter and more even

Made for sensitive skin, including skin with dark spots or blemish-prone areas.

1. After cleansing, massage a few drops onto clean skin.
2. Keep massaging until fully absorbed. A light sudsy feel is normal.
3. Follow with moisturizer.
4. Use morning and night on the face, neck, chest or hands. Wear sunscreen in the daytime.

• Size: 30 mL (1 fl oz)
• Skin type: All skin types, including sensitive
• Fragrance-free (brand-stated)
• Vegan and certified cruelty-free (brand-stated)
• Paraben-free, non-GMO (brand-stated)
• Made in Canada

Patch test on a small area before first use. This serum contains fruit acids (AHA) and a vitamin A ester (retinyl palmitate), so introduce it slowly and wear sunscreen daily. If pregnant or breastfeeding, check with your healthcare provider. Avoid the eye area and stop use if irritation occurs.

Why does it feel sudsy?

East 29th uses plant-based ingredients that foam a little when massaged. Keep going until it sinks in.

Can I use it with vitamin C or retinol products?

Yes, but introduce one new product at a time and wear sunscreen daily.

• Valia Cleanser
• Verse Lotion Mist
• Four-Edge Gua Sha – White Jade, for a facial massage after