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About Inner Beauty Shop

"To establish a consistent self-care routine, consider habit stacking. Think about your typical evening routine. Are you usually on the couch or in bed watching TV? Take this opportunity to incorporate a gua sha tool or use your hands for a soothing massage. Cultivate a deeper connection with your body by addressing commonly overlooked areas, such as the temples above your ears and your tense traps. There's no need for a mirror; all you need to do is simply start.”

- Founder, Alexandra Fox



At Inner Beauty Shop, we make self care easy and realistic. Our goal is to guide you on a balanced life where products & habits work harmoniously together with the knowledge from both the newest studies and ancient practices.

is at the core of who we are. Our passion to pass on beauty and wellness knowledge is rooted deep in our history. Women have been at the forefront of sharing traditions and remedies that have been passed down through generations. Canadian founder, Alexandra Fox, continues to contribute to this by teaching you how you can enhance your life through self-care (even from the couch). 


Inner Beauty Shop is a women-owned and Canadian-founded wellness & beauty shop. 75% of the brands we carry are Canadian owned.

Our house line, Inner Beauty, creates small batch, high-quality, and sustainable products within the beauty & wellness industry.

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No system ever works alone. At Inner Beauty Shop, we spread knowledge about the positive effects of improving your lifestyle as a whole. You’ll find an assortment of self-care products- from clean facial oils to gentle liver cleansesWe are here to introduce you to the many benefits self-care rituals can have on your life- helping you not only look your best but also feel it. After all, beauty comes from within.

Check out our house line Inner Beauty here to kick off your IB journey. Join the community on social media at @innerbeautyshop